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Management Team

Chief Executive Officer

Laird Rixford

Chief Executive Officer

As CEO, Laird Rixford is responsible for providing strategic direction and leadership for the company. Rixford has a proven executive management track record and has more than 20 years of experience in entrepreneurship and insurance technology.

Laird joined ITC in 2008 as vice president of product development and marketing when ITC acquired his company Evolution Designs and its product Insurance Website Builder. In 2011 he created AgencyBuzz, ITC’s automated agency marketing tool, and was promoted to president in 2014, responsible for the sales and marketing department and overseeing product direction.

An expert in insurance technology and marketing, Rixford is a recognized public speaker and has presented at industry events across the United States. Prior to joining ITC, Rixford provided technology consultation and solutions to banks, mortgage companies, real estate firms and insurance agencies.

Chief Operating Officer, Founder

Scott Upfield

Chief Operating Officer, Founder

Scott Upfield is COO and co-founder of ITC. Since 1988, Upfield has grown the company from one product to multiple automation products and services for the insurance industry. He is responsible for managing the production department and development of TurboRater, ITC’s comparative rating software. He monitors other areas of the company, including marketing and sales, for opportunities to improve operations and efficiency.

Prior to starting ITC in 1983, Upfield worked at American Communication Enterprises in Dallas where he was involved in engineering a digital phone switch.

Upfield serves on the board of directors for Temtex Industries, Inc. and the Dallas chapter of Young Entrepreneurs’ Organization. He received his bachelor’s degree in electrical engineering from Vanderbilt University in 1982.

Chief Financial Officer

Dale Meredith

Chief Financial Officer

Dale Meredith is chief financial officer at ITC. As CFO since 1999, Meredith manages the accounting, human resources and technical support departments.

Meredith brings more than 15 years of professional experience to ITC, including three years as accounting manager at Unitrin and eight years as controller at Bauer Audio Visual. He also served as finance committee chair at Hunters Glen Baptist Church and treasurer for the band booster club at Plano Senior High School.

In 1987 Meredith earned a bachelor’s of business administration degree in accounting from the University of Texas at Dallas.

Vice President, Sales

Don Hobdy Jr.

Vice President, Sales

As vice president of sales, Don Hobdy Jr. is responsible for ITC's revenue growth through product sales and strategic partnerships. While he doesn't promote any one sales philosophy to his team, he does incorporate a range of techniques from Sandler to Challenger in his methodology.

A licensed P&C agent, Don travels the country speaking to agents on digital marketing and agency efficiency as well as teaching continuing education classes.

When he's not on the road, he enjoys firing up his smoker to cook amazing bar-b-que, watching his Dallas Cowboys, writing, and taking his three kids to amusement parks around the country.

Senior Vice President, Marketing & Sales

Becky Schroeder

Senior Vice President, Marketing & Sales

As Senior Vice President, Marketing & Sales, Becky Schroeder oversees ITC’s growth through marketing and drives the overall marketing strategy for the company and its products. Her specialties include advertising, social media, email marketing, content marketing and public relations.

Becky has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.

Director of Business Development and Carrier Relations

Justin Costa

Director of Business Development & Carrier Relations

As the director of business development and carrier relations, Justin oversees all carrier rate development and data sales. Justin has been a lifelong insurance agent since graduating from Northwood University located in Midland, MI. In his spare time, Justin enjoys spending time with his family, golfing, fishing, and being outdoors.




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