ITC Blog

At A Glance: What Your Website Says About Your Business
April 24, 2017
Many things factor into first impressions of an insurance website. Your logo, colors, layout, images and popups either impress or disappoint visitors. So often these factors get tackled separately. People try to master one at a time. Read More

Masters of Marketing - Future-Proofing Your Agency's Search Visibility
April 20, 2017
What's next? It's a question that comes up a lot in the insurance world these days, as search technology and consumer habits continue to evolve at a breakneck pace. Keeping up with this evolution can be a bit dizzying. Even discouraging. Read More

Unpacking the ROI of SEO
April 19, 2017
If you're looking to grow your agency's revenue, search engine optimization (SEO) is your friend. SEO puts your agency website in front of consumers at the moment they search for your services. This makes it an effective lead generation tool. Read More

This is the Way: Mike Stromsoe from Stromsoe Insurance Agency
April 18, 2017
Mike Stromsoe, president of Stromsoe Insurance Agency, has had many memorable moments in his career. There was the time in late 1986 his dad finally convinced Mike to leave his restaurant job with its long hours away from his family and join his dad’s insurance agency. Read More

Don’t Refresh Your Insurance Website Without These 5 Things
April 17, 2017
It’s springtime once again. And with that, the rebirth of flowers…and pollen...and bugs. Okay, so spring has its drawbacks, but it is still a time of rebirth.  With that in mind, this may be a good opportunity to bring your insurance website back to life. Read More

Get Backlinks from Your Agency's Customers
April 12, 2017
Obtaining backlinks is one of the two most important aspects of SEO (the other being content). There are two main ways of getting backlinks. The first is naturally. If you have useful, high quality content on your website, others naturally would want to link to it. Read More

What Top Insurance Agencies Know About Social Media (That You Don’t)
April 10, 2017
Have you seen those agencies with a large social media following and high engagement? That didn’t appear the day they created their profiles. It was built up over time by taking measured, proactive steps.  Read More

The Call to Action Button: You Might be Doing it Wrong
April 5, 2017
I’ve been doing a lot of reflecting on the call to action button lately. I’ve come to the conclusion most email marketers are not maximizing calls to action the way they could be.  That ends today.  Read More

Operation Agency Success: Why Your Agency Needs a Drip Campaign
April 4, 2017
  ITC President Laird Rixford explains what drip email marketing is and why your agency needs it.   Related Articles QUIZ: Is Your Email Marketing Making the Grade? The Cross-Sell Campaign: Using Email Marketing to Maximize Your Existing Client List Read More

SEO and Email Marketing: Two Peas in a Pod – SEO vs Email, Part 3
April 3, 2017
This is part three in our SEO vs. Email Marketing series, in which we examine which channel is best for lead generation and insurance agency growth. Read part one and part two.  Meeting in the middle is often hard for people to do. Read More

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