ITC Blog

Masters of Marketing -- Data Upkeep and Management
April 16, 2015
In today’s Masters of Marketing webinar, I discussed why it is important to keep your agency data updated. If you missed it, you can review the slides below or review the recording here. Join us for our next Masters of Marketing webinar on Thursday, May 21st at 12 p. Read More

The Future of Email Marketing: Part 3
March 13, 2015
In Part 1 of our three-part series on The Future of Email Marketing we discussed four trends that will change email marketing. In Part 2, we talked about six factors that can affect your agency’s email marketing.  Read More

The Future of Email Marketing: Part 2
February 13, 2015
In Part 1 of our three-part series on The Future of Email Marketing, we talked about four trends that will change the future of marketing: personalized email communication, the key to cross-channel marketing, integration with other marketing channels, and automated email campaigns. Read More

The Future of Email Marketing: Part 1
January 23, 2015
Still Kicking After All These Years Email marketing gets a bad rap. It has a reputation for being a bit boring as a direct response channel. Every year it seems to be on the verge of death at the hands of the latest digital communication tool touted as The Future of Messaging. Read More

Masters of Marketing: 5 Digital Marketing Trends for 2015
January 15, 2015
In today’s Masters of Marketing webinar, I discussed five of the hottest digital marketing trends you should know for this year. If you missed it, you can review the slides below.   Read More

The Easiest Way to Ruin Your Email Marketing Efforts
November 26, 2014
Wouldn’t it be awesome to reach a countless amount of consumers at a low cost with information about your agency? Well, you can! That’s what email marketing is. And the way to make the most of email marketing is to compile a list. Read More

Is Email Marketing Dead? No, and Here are 15 Reasons Why
November 3, 2014
I hear it daily, “Email marketing is dead and useless. Why aren’t we doing everything via text messaging or social media?” Well, I have my views on text messaging, but I can promise you email marketing isn’t dead. Read More

Masters of Marketing: Stats That Matter
October 16, 2014
In today’s Masters of Marketing webinar, I explained why understanding your email marketing statistics is just as important as the email marketing campaign itself. If you missed it, you can watch the recording here or review the slides below.  Read More

The Importance of Data Organization
October 13, 2014
In this second installment of the two-part series on the importance of keeping your contact data up to date, I’ll discuss data organization and the problems with trying to do it manually. Part 2: Why a Contact Management System is Better for Your Agency Read More

The Importance of Data Upkeep Within Your Agency
September 17, 2014
In this first installment of a two part series on the importance of keeping your contact data up to date, I’ll discuss why up-to-date data is vital to your agency’s success. Part 1: Why Keeping Up-to-Date Data is So Important Read More

Masters of Marketing: The Importance of Data Upkeep
August 29, 2014
In today's Masters of Marketing webinar, I explained why marinating your data can save you valuable time and money. If you missed it, you can watch the recording here or review the slides below. Read More

Real Talk About Text Message Marketing
August 25, 2014
Text message marketing is a largely unused agency marketing tactic in the insurance industry. This is in part because of rules and regulations that are assumed to be complicated (they’re not) and in part because agents don’t know much about it. Read More

AgencyBuzz Academy Schedule for 8/6/14 - 9/3/14
August 6, 2014
Have you been to AgencyBuzz Academy? AgencyBuzz Academy is our free weekly webinar series. We hold class every Wednesday at Noon CDT. Want to join us? Click here to register --> We start at Noon Read More

May and June AgencyBuzz Academy Videos | July AgencyBuzz Academy Details
June 24, 2014
Below you'll find links to the May and June recordings for AgencyBuzz Academy. You may watch them or share them with those in your office. We've also included the calendar for the July sessions of AgencyBuzz Academy. You asked and we listened! Read More

How to Capture Visitors Who Do Not Complete a Quote Form
June 20, 2014
A common problem agencies have is the abandonment of online quote forms on their insurance agency websites. For various reasons, visitors will start filling out a quote form but then leave your website without completing it. Read More

Email Marketing is Changing
March 21, 2014
Email marketing isn't new, and it may not even feel that exciting to a lot of marketers anymore. We've been using it for years to keep in touch with and maintain relationships with customers - so it's lost a little of it's luster. Some may even say it's old hat. Read More

AgencyBuzz Academy: March Schedule
February 27, 2014
AgencyBuzz Academy is our free weekly webinar where we dig deeper into the features of AgencyBuzz. Class is held each Wednesday at Noon CST. March is one of my favorite months of the year. Read More

I Got 99 Problems, but Gmail Deliverability Ain’t One
February 26, 2014
The most frequently asked question into the AgencyBuzz support line, “How do I know that my messages are even being delivered?” Well, you can look at your email/event statistics to check open rate, click through rate, and bounce rate b... Read More

AgencyBuzz Academy: Latest Recordings
February 11, 2014
I'm glad that so many of you have found AgencyBuzz Academy so helpful. Be sure to join us each week so you can learn more and be more proficient in AgencyBuzz. Here is a list with links to our latest recordings: Read More

February AgencyBuzz Academy Calendar
February 3, 2014
If you've never joined us for AgencyBuzz Academy, February is a great month to come fall in love with AgencyBuzz! This month not only do we have some great topics and features to cover but we're making registration more convenient too! Read More

AgencyBuzz Academy: Recordings
December 4, 2013
Here are some AgencyBuzz Academy recordings from past webinars. If you would like to join AgencyBuzz Academy live, you can register here. Building and Sending Surveys Building and Automating Renewal Reminders Using Print and Mail in AgencyBuzz Read More

AgencyBuzz Academy: December Schedule
December 2, 2013
AgencyBuzz Academy is a 30 minute, weekly webinar series highlighting the features and capabilities of AgencyBuzz.  Classes are held every Wednesday at Noon CST (1 PM Eastern, 11 AM Mountain, and 10 AM Pacific) Read More

AgencyBuzz Academy: Why is Adding Print & Mail to Your Campaigns Important?
November 18, 2013
In this week's edition of AgencyBuzz Academy, we'll be looking at how to use the print and mail feature in our agency marketing system AgencyBuzz. Some may be asking, "Why would I want print and mail cards when email is free? Read More

How to Create and Send Holiday Mailings in AgencyBuzz
October 30, 2013
It’s that time of year and the holidays will be here before you know it. During this time of year, the AgencyBuzz support lines light up with one question on everyone’s mind “how do we send a holiday card?” Read More

So...they've stopped answering your emails. What's next?
October 25, 2013
From time to time, we have an agent who would like to reconnect with customers who may have left their agency for one reason or another, or maybe the agent has noticed his open rate has been slowly taking a dip south. Read More

AgencyBuzz Academy Recordings for October 2 - 23
October 23, 2013
Click the title of the session you would like to view to be taken to the video.  October 2 - Creating a Birthday Mailing October 9 - Using Images in AgencyBuzz October 16 - Creating Holiday Mailings October 23 - Setting Up Payment Reminders Read More

AgencyBuzz Academy
October 1, 2013
AgencyBuzz Academy is a 30 minute, weekly webinar series highlighting the features and capabilities of AgencyBuzz.  Class begins on October 2 at noon CDT (1 p.m. Eastern, 11 a.m. Mountain, 10 a.m. Pacific).  Read More

Six Surprising Statistics About American Social Media Users
September 25, 2013
1. Almost ½ Of Twitter users are Democrats – Since approximately 30% of the U.S. population overall consider themselves Democrats, and a large portion of that 30% fall into the 25-45 year old age range, which also happens to be the a... Read More

Be a Better Email Marketer
August 29, 2013
I get asked all the time “what’s the one thing you can recommend to me to improve my email marketing campaigns?” The answer is different based on the type of campaigns you’re producing and the outcome you’re looking for. Read More

Masters of Marketing: AgencyBuzz Tips and Tricks
August 23, 2013
On August 22 we held a webinar where I showed the ins and outs of AgencyBuzz. This in-depth review will help those looking for more information about the workings of AgencyBuzz.  Masters of Marketing -- AgencyBuzz 2. Read More

Masters of Marketing: Get 'em, Keep 'em, Close 'em
July 26, 2013
Our July 26th Masters of Marketing webinar was led by Stephanie, Darmini and Jennifer from the Insurance Website Builder and AgencyBuzz teams.  Tips on content for your website, SEO, design, social media, and email marketing were discussed... Read More

AgencyBuzz Now Offers Clerical Content in Content Library
July 22, 2013
As you may know, the AgencyBuzz content library is updated each month with insurance specific content that our agents can use to create newsletters and promotional emails. But, over the years we've had many requests for general clerical content (w... Read More

5 Tips to Becoming a Mobile Marketing Guru
May 23, 2013
Have you considered using mobile marketing to connect your agency with your customers and prospects? The good news is that mobile marketing is not any more complex than social media or email marketing. I've put together 5 simple tips to help you get started with mobile marketing. Read More

How to get people to not open your marketing emails
April 17, 2013
There are lots of blogs about making your emails stand out in a crowded inbox, which is important and you should read those blogs. There are not many that address what drives your customers crazy when it comes to email. Read More

ITC Celebrates its 30th Anniversary
April 15, 2013
Insurance Technologies Corporation (ITC) celebrates 30 years of providing marketing, rating and management software and services to the insurance industry, including independent agents and insurance carriers today. Read More

How to Cross-Sell Using Email Marketing
April 8, 2013
If your agency offers multiple lines of coverage then e-mail marketing can be used to cross-sell your other lines of business very easily. For example, if you sign on a new auto customer, you can begin talking to them about their homeowners covera... Read More

4 Reasons Why Insurance Agents Need Email Marketing
April 5, 2013
A 2011 study showed that consumers are happy to receive marketing emails if the content is valuable and relevant to them. Your clients and prospects likely see their insurance needs as valuable and relevant;  in fact, the same study showed th... Read More

Why Buying Followers is a Waste of Money
February 22, 2013
When agents begin marketing their agency via social media, they tend to focus on the quantity of likes and followers as opposed to the quality of those likes and follows. You’ll see advertisements all over the web trying to sell you “r... Read More

Improving Conversion Rates with Landing Pages
January 31, 2013
You’re doing well if your subscribers are opening and reading your marketing emails. But, are you losing their interest when they click your call to action saying “Get a Quote Now” or “Get More Information” and they e... Read More

Masters of Marketing: Integrating Your Online and Offline Marketing
January 29, 2013
There are a large percentage of agencies who are missing out on the full benefit of their marketing efforts because they are not integrating their offline activities with their online presence.  Read More

Email Marketing Mistakes Small Businesses Make
November 20, 2012
If email marketing seems a bit old school to you, you’re not too far off – I mean, email did turn 41 this year. While most technology would be sitting in the waste land of cassette tapes and VCRs at 41, email isn’t going anywhere anytime soon. Read More

The Magic Number
September 24, 2012
I’m asked all the time “How often should I send marketing emails to my subscribers?” The answer to this question, however, really depends on your agency’s specialty as well as your sales personality. Read More

Email Marketing and the Art of War
September 12, 2012
Thinking of email marketing as a battle is not really that far off.  Effective email marketing requires strategy, technique, the element of surprise and above all else achieving your goal of having that email convert a prospect to a customer. Read More

Getting Social Via Email
September 5, 2012
No matter what you may have heard, email is not dead. In fact, those who use it effectively can create a personal channel to deliver their brand right to their client’s inbox. Read More

Masters of Marketing: Why to Master Email Marketing Before Social Media
August 23, 2012
This month's Masters of Marketing webinar discussed why you should focus on mastering email marketing before taking on social media so that you can develop a loyal email following, build relationships and grow your agency. Read More

How to Use Email Marketing to Boost SEO
June 19, 2012
Investing money into digital marketing can be a no brainer. You know you need a website for your agency and you know you need to optimize your website to increase visibility. But, if you’re not actively telling people about your website, and... Read More

Masters of Marketing -- AgencyBuzz Tips and Tricks
June 6, 2012
Last Thursday, May 31st, I held a webinar showing some tips and tricks inside AgencyBuzz. I covered tables, floating images, creating buttons inside AgencyBuzz and much more. Masters of Marketing -- AgencyBuzz Tips and Tricks from Insurance Technologies Corp. Read More

Using Images in Email: Are You Doing It Wrong?
May 1, 2012
Images inside of your email marketing and monthly newsletters definitely have a place. They look sharp, can make your email look professionally designed and can add some much needed pizzazz to insurance information. One simple rule to remember about images “Less is More. Read More

The ABCs of Sales: Always Be Closing
April 24, 2012
The most basic and fundamental principle of any successful sales person is Always Be Closing. Always be closing are the most cliché 3 words in the sales profession for good reason. Read More

Timing is Everything - When Should I Send My Marketing Emails?
March 19, 2012
I’ve been asked repeatedly when helping an agency start an email marketing campaign, “Is timing really THAT important? Can’t I just send these whenever?” If creating a successful email campaign was as easy as writing a sale... Read More

The Email Marketing Process
March 9, 2012
Since the dawn of email marketing, folks have been trying to figure out the science behind it. So far this is what we know; it's a touch of creativity, a dash of pizzazz, a hint of using the right buzz words at the right time, and a whole bunch of trial and error. Read More

The Consumer Decision Journey
February 28, 2012
The simple, most important goal of marketing to your insurance customers is to reach them at the moments that most influence their buying decisions. Insurance customers shop much differently today than they did ten years, five years, even two years ago. Read More

Writing an Effective Email: The Difference in Formal and Informal Writing
February 15, 2012
Discerning whether an email correspondence is formal or informal is an important step in writing an effective email marketing piece. The etiquette is different for each type of email. So, what are the main differences between formal and informal writing? Read More

Email Marketers: The Good, The Bad and The Ugly
January 23, 2012
Just as in most aspects of business, there are three groups of folks that work with email marketing; the good, the bad and the ugly. The Ugly: Spammers. Unethical, list buying, product misspelling, most likely they are phishing for your identity, spammers. Read More

Writing an Effective Subject Line
January 3, 2012
When you're writing an email subject line, there are a few tricks you can try to have your email commanding your reader’s attention. Identify yourself Recipients are more likely to open an email from a sender they recognize. Read More

The Importance of Relevant Content in Your Email Marketing: Content is King
December 22, 2011
Getting readers interested in joining your email campaigns is the most important piece of the email marketing puzzle. A question that many email marketers ask themselves daily is, “how do I engage my readers while gaining (and retaining) subscribers? Read More

Setting Up Your Email Marketing Strategy
December 9, 2011
So, you've decided to integrate email marketing into your agency’s marketing strategy, but where do you begin? It’s easy to get wrapped up in the excitement of starting something new and the potential sales you can gain by implementing... Read More

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