Marketing Blog

Read Me: How to Get Your Recipients to Actually Read Your Emails
June 2, 2017
You spend a lot of time and effort creating your insurance emails, but do people actually read them? It’s time to take a step back and look at the different ways you can enhance your emails t... Read More
10 Toasty Content Ideas for June
May 31, 2017
Here at ITC headquarters, the air conditioning is a little bit higher for the toasty June weather.  As you settle in for the summer months ahead, use these content ideas for your insurance website. Read More
What Selfies Can Teach You About Insurance Agency Marketing
May 24, 2017
Oxford English Dictionary named it the word of the year in 2013. Selfie. It epitomizes much of our social media experience and online culture.  Read More
The Warm and Fuzzy Way to Market Your Insurance Agency
May 22, 2017
Philanthropy goes beyond signing a donation check. It can be a tactic in your insurance agency’s marketing strategy. Think of it as a mutually beneficial relationship. Read More
Masters of Marketing - The Bare Necessities: Your Homepage Checklist
May 18, 2017
As a Website Coordinator, Karly Baker has seen insurance websites of all shapes and sizes. In the May 2017 edition of Masters of Marketing, Karly discussed the core components of a successful insurance website homepage. Read More
Six Ideas to Inspire You to Try Out A/B Testing
May 17, 2017
Marketers of all kinds will tell you testing is a major part of running successful campaigns. If you want high ROI, you need to test your efforts. Measure results to see what’s working and what’s not. Read More
What Top Insurance Agencies Know About SEO (That You Don’t)
May 15, 2017
Did you know Google delivers 193 million results for the term insurance companies? Even with a more specific search query, it can be no small feat to get on the front page of results.  Read More
Mobile and Insurance: Take The Long View
May 10, 2017
The world has gone mobile. But, the insurance world hasn’t quite gotten there yet. It’s true 77 percent of Americans have a smartphone. And more than half of Google searches worldwide come from a mobile device. Read More
How to Connect with the Next Generation of Buyers
May 8, 2017
Millennials have overtaken baby boomers as the largest generation in America. What have you done to capture the market for 18-35 year olds?  Read More
The Bare Necessities: Your Homepage Checklist
May 5, 2017
There are only seconds to capture a visitor on your insurance website.  In this month’s edition of Masters of Marketing, I will be discussing this vital first look. Read More
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